This led to the distinct contour bottle which was trademarked in 1977 (Armus, 2003). The biggest hurdles for bottlers then were copying of brands by competitors along with limited packaging consistency. Candler later acquired a majority of the business stake in 1888 which saw distribution expand beyond Atlanta. In the same year, “Delicious and Refreshing Beverage” were the first words used to introduce Coca-Cola in the brand’s first ever newspaper advertisement. Frank Robinson who was the accountant is credited with developing the trademark name Coca-Cola, which he perceived would have an appealing look in advertisements (Freeman, 2003). Jacob’s Pharmacy in Atlanta was its birthplace. Pemberton created a soft drink with a unique and distinct taste made available for sale at soda fountains. 1.4 Organizational and Managerial Implicationsġ25 years ago, Dr.1 Our writers can help you with any type of essay.
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